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About Blue Cross

- Company Profile
Blue Cross (Asia-Pacific) Insurance Limited ("Blue Cross") is a subsidiary of AIA Group Limited. With over 50 years of operational experience in the insurance industry, Blue Cross provides a comprehensive range of products and services including medical, travel, and general insurance, which cater to the needs of both individual and corporate customers.Blue Cross distributes its products through various channels, including AIA agency force, online platform, direct sales, BEA network, insurance agents and brokers, as well as travel agencies.

In 2023, Blue Cross is assigned financial strength rating of A+ (stable outlook) and issuer credit rating of A+ (stable outlook) by S&P Global Ratings.
 
- Company News
Blue Cross Launched Elite Combo and Love Yourself VHIS Plan with “Just Right” protection (March 2024)
Blue Cross Named as Presenting Sponsor of the Frozen Ever After Attraction at Hong Kong Disneyland Resort (October 2023)
Blue Cross Won Several Awards (October 2023)
Blue Cross Scooped Two Awards at GBA Insurance Awards (June 2023)
Blue Cross Unveils “Just Right” Brand Campaign (May 2023)
more >
- Corporate Social Responsibility
Blue Cross has been the Official Insurance Partner of Dogathon 2023 (March 2023)
Happy TEEN Full of FUN 2022 – Pastry Chef Programme Concludes with Closing Ceremony (March 2023)
Blue Cross Supports Happy TEEN Full of FUN 2022 – Pastry Chef Programme (August 2022)
more >
- Our Support for Local Sports
Blue Cross Supported the “Hong Kong Open Fencing Championships” for the 8th Consecutive Year (November 2023)
BEA and Blue Cross Insurance — Title Sponsors of the 2022 Hong Kong Open Fencing Championships (November 2022)
more >
- News Room
Blue Cross achieves double-digit growth in 2023
Launches Blue Cross Elite Combo and Love Yourself VHIS Plan in first quarter of 2024 with “Just Right” protection (28 Mar 2024)
Blue Cross Named as Presenting Sponsor of the
Frozen Ever After Attraction at Hong Kong Disneyland Resort
(26 Oct 2023)
Blue Cross Optimistic on Medical and General Insurance Market
Launches Large-Scale “Just Right” Brand Campaign to Set New Standards for Budget, Timing and Protection for Customers
Travel Insurance Soared Eight-Fold in the First Quarter (29 May 2023)
Blue Cross Launches HomeElite
Coverage for Household Contents up to HK$1,300,000
Incorporating Green Elements and Rewarding BEAM Plus Property with Supermarket e-Cash Coupons
(4 Apr 2023)
more >
- In the News
Date Title Media
15 April 2024
Blue Cross highlights customer-centric solutions with new campaign
MARKETING-INTERACTIVE
6 April 2024
藍十字推出「藍十字自選保」及「愛自己」自願醫保計劃
Hong Kong Economic Journal
2 April 2024
藍十字︰去年整體業務錄雙位數升幅　推兩款全新自願醫保
HK01
28 March 2024
藍十字去年整體業務錄17.9%增幅　推自願醫保產品
ON.CC
28 March 2024
藍十字2023年整體業務錄得雙位數升幅
Ming Pao Finance
27 October 2023
AIA's Blue Cross 1H23 Travel Insurance Soars Over 3x YoY
AASTOCKS
27 October 2023
藍十字與香港迪士尼樂園攜手呈獻魔雪奇幻之旅
ON.CC
more >
- Video Review

Individual Medical Series – Hospital Income Plan Plus (December 2021)

Individual Medical Series – Job Changer Medication Protection (November 2021)

Individual Medical Series – Dental Plan & All-in-One Outpatient Insurance (October 2021)

Individual Medical Series – VHIS Dynasty Insurance (October 2021)
more >
- Company Awards
Hong Kong Insurance Awards – Top 3 Finalist for Outstanding Integrated Marketing Strategies Award (2023)
conferred by the Hong Kong Federation of Insurers
Digital Insurance Awards – The Most Comprehensive Travel Insurance Award (2023)
conferred by HoldCover
Privacy-Friendly Awards – Silver Award (2023)
conferred by The Office of the Privacy Commissioner for Personal Data
Greater Bay Area Insurance Awards – Hong Kong and Macau - Outstanding Travel Insurance Product Award & Outstanding Commercial Insurance Award (2023)
Conferred by Metro Finance
Sing Tao Service Awards – Travel Insurance Products & Home Insurance Products categories (2022)
Conferred by Sing Tao Daily
GOtrip Travel Awards - Favourite Travel Insurance Company
(2020-2023)
Voted by the readers of GOtrip
Caring Company
(2008-2023)
Conferred by the Hong Kong Council of Social Service
(15 consecutive years)
Hong Kong Insurance
Awards – Outstanding
Initiative on Community
Health Crisis Award (2021)
Conferred by Hong Kong
Federation of Insurers
Hong Kong Insurance Awards – Outstanding Claims Management Award (2020)
Conferred by Hong Kong Federation of Insurers
SportsHour Company and CO-FIT Best Practice Showcase Recognised Company (2021) Conferred by the InspiringHK Sports Foundation
Your Choice @ Focus – Hong Kong White Collar’s Most Favourite “Digital Personal Insurance” (2022) and “Travel & General Insurance” Brand Awards (2017 & 2019)
Conferred by Focus Media Hong Kong
Headline No. 1 Pet Insurance Service Award (2021-2022)
Conferred by Headline Daily
Grand Award of Joyful@Healthy Workplace Best Practices Award (Enterprise/Organisation Category)
(2019-2022)
Conferred by the Department of Health, the Labour Department and the Occupational Safety & Health Council
Social Capital Builder Logo Award
(2018-24)
Conferred by the Community Investment and Inclusion Fund of the Labour and Welfare Bureau
Good MPF Employer 7 Years (2014-2021), MPF Support Award and e-Contribution Award
Conferred by the Mandatory Provident Fund Schemes Authority
Manpower Developer(2020)
Conferred by Employees Retraining Board
Good Employer Charter(2018 & 2020)
Conferred by Labour Department
Family-friendly Good Employer(2020)
Conferred by Labour Department
Hong Kong Outstanding Corporate Citizenship Logo in the Enterprise and Volunteer Categories
(2019-2020)
Conferred by the Hong Kong Productivity Council
《Sky Post》Banking & Finance Awards
Excellence Award for Travel Insurance Product (2019) & Online Marketing of Travel Insurance Product (2018)
Conferred by Sky Post
IFTA Fintech Achievement Award 2018 - Insur-Tech Platinum Award
(2018)
Conferred by Institute of Financial Technologists of Asia Limited
Weekend Weekly The Most Favorite Travel Insurance Award
(2005-2017)
Voted by the readers of Weekend Weekly Magazine, Hong Kong
(13 consecutive years)
Metro Radio Hong Kong Digital Brand Awards – Outstanding Online Travel Insurance Services
(2017)
Conferred by Metro Radio
Smart Parent's Choice Brand Awards
– Home Insurance
(2017)
Conferred by Smart Parents
Flyagain.la! My Favourite Travel Brand Awards – The most Favourite
Travel Insurance
(2015)
Voted by the Facebook fans of Flyagain.la!
Community Investment and Inclusion Fund Social Capital Corporate Volunteer Challenge – Most Caring Award
(2015)
Conferred by Labour and Welfare Bureau
Capital Magazine Outstanding Enterprise Awards – Medical and General Insurance
(2012-2015)
Conferred by Capital Magazine
Metro Finance & Metro Finance Digital Radio Hong Kong Leaders’ Choice – Excellent Brand of Travel Insurance
(2015)
Conferred by Metro Finance Radio
Benchmark Wealth Management Awards HealthCare Product (Insurance)
- Outstanding Achiever (2014)
- Best-in-Class (2013)
Conferred by Benchmark Magazine
Benchmark Wealth Management Awards Product and Service Innovation (Insurance)
- Outstanding Achiever (2014)
- Best-in-Class (2013)
Conferred by Benchmark Magazine
Benchmark Wealth Management Awards Online Usability (Insurance) - Outstanding Achiever
(2013 & 2014)
Conferred by Benchmark Magazine
e-zone e-brand awards The Best of Online Insurance Service Provider
(2014)
Conferred by e-zone
TVB Most Popular TV Commercial Awards
Info-service
(2012)
Conferred by Television Broadcasts Limited
Capital Weekly PRO Choice Awards – Medical and General Insurance
(2009-2011)
Conferred by Capital Weekly Magazine
Quality Life Awards Quality Insurance Service Award
(2008, 2009 & 2011)
Conferred by Lisa Magazine
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